Sparkle and Dark | Press and Marketing Producer

PRESS AND MARKETING PRODUCER OPPORTUNITY

About Us:

Sparkle and Dark are an established theatre company who specialise in puppetry and new writing. I AM BEAST is our fourth nationally touring production and the company has continually received funding from a variety of sources for all projects since 2009.

We now seek a dynamic, self motivated individual for the role of Press and Marketing Producer on our upcoming 2017 tour of I AM BEAST, with specific emphasis on the promotion of the London dates.

This is a project-specific freelance position and funding has already been secured for it. However, there is the additional possibility of an expanded role in the project; providing extended promotion for the national tour as well as London dates. This would include significantly more paid hours and a larger marketing budget. This enhanced role is dependent on pending funding decisions (more information upon interview).

We are keen to develop a long term relationship with the right candidate with the potential to involve them in future Sparkle and Dark projects.

Place of work:

You will have your own place of work but will be asked to attend meetings at the company's London base. Unfortunately, we cannot supply travel expenses. Please include your general availability in your application. You will not be required to travel to theatres or to attend performances outside of London.

How to apply:

Please send a cover letter describing your previous experience and interest in the company to shelley@sparkleanddark.com . Experience with new writing and puppetry would be an asset, although not essential.

Interviews will be taking place on the 28th November in London Euston, so please include your availability for that day.

We look forwards to hearing from you!!

Sparkle and Dark x

PRESS AND MARKETING PRODUCER JOB DESCRIPTION

Responsible to:

The Press and Marketing Producer will work as part of the team of Sparkle and Dark Theatre Company and will be responsible to the Artistic Directors and Finance Director.

Fee:

£1500 (guaranteed) and will increase if our second wave of funding is approved and the role is therefore expanded. This will be discussed in the interview. Payment will be in two instalments on receipt of invoice.

Hours of work:

This is a part-time position spread over a fifteen week period during December 2016 to May 2017 inclusive. Hours to be discussed with the company on commencement of contract. These hours may include evenings and weekends when required. This is also subject to funding: the basic job role at the reduced fee will be supported more heavily by Sparkle and Dark’s management to spread the workload. However, the enhanced role at the higher rate of pay will require a larger time commitment and also the candidate will take on more of the workload.

Principal responsibilities:

Marketing

Manage and action print delivery and distribution.
Act as ongoing point of contact for all marketing enquiries.
Manage and deliver a social media campaign, including twitter and facebook.
Oversee the use of any paid-for advertisement.
Actively seek any other marketing opportunities for the production where appropriate.

Research, planning and delivery of PR campaign and strategy.
Write and send press releases to all relevant media.
Pitch relevant press angles to targeted journalists with the aim of securing media coverage.
Act as ongoing point of contact for all media enquiries.
Coordinate listings with all relevant agencies and titles.
Manage photo calls where appropriate.
Track and feedback on press coverage.
Liaise with press teams from venues.

PERSONAL SPECIFICATION

Essential Criteria

An energetic and engaging, theatre producer with a passion for developing audiences for new writing theatre and puppetry
A specific interest/experience in Marketing and PR.
Experience in managing the delivery of a marketing campaign for similar touring productions.
Experience in theatre marketing, audience development and marketing planning (especially in marketing environments with limited budget).
Superb organisational skills with the ability to prioritise and meet deadlines effectively.
Outstanding punctuality, time keeping and time management.
Excellent interpersonal skills and conﬁdence in liaising with a wide range of people.
A motivating, self-aware and observant team player with a ﬂexible approach to work.
An individual that is able to command attention when working independently or without support and can equally respond positively to critique and instruction.
Excellent communication skills both written and verbal.
The ability to act on initiative and accept responsibility for actions.
Experience in effectively delivering PR for a similar type of project, including attracting national and local press.
Experience and understanding of social media platforms

Desirable Criteria

Experience of working with puppetry and new writing.
Experience of working with or in partnership with educational institutions.
Connected to a broad range of journalists, student networks and arts publications online and in London.